A custom view in the Edit drop-down

Hi,

How could I create a custom view and add it to the Edit List Item drop-down in SharePoint 2013? This screenshot shows what I mean in SharePoint 2010:

I'd like to have a menu item Custom View below Edit Properties in the drop-down list. When the user clicks the item I'd like to redirect to my layout page.

Thanks,

Leszek

Wiki: wbswiki.com